Doing Business with the Poor - a Field Guide

Doing Business with the Poor - a Field Guide WBCSD 2004
Binding: paperback 70pp
ISBN: 2-940240-54-X
Stock #: WBCSD0073
Price: $15.00
Ships in: 1-2 Days

 
The Guide explores how several companies are starting to break into an untapped market of over four billion potential customers in ways that benefit both the poor and the company.

First in the series, other titles in the series include 'A business guide to development actors : with the support of the International Business Leaders Forum (IBLF)' and 'Finding Capital for Sustainable Livelihoods Business'.