The authors bring their unparalleled experience and combined insight to one of the great challenges of the 21st Century: Developing and implementing systems and processes that promote economic, social and environmental responsibility as a mutually-reinforcing whole, not as mutually-exclusive parts. In defining what such an approach might initially look like, this book offers a prescription for sport decision-makers and managers that will go a long way to ensuring the viability and vitality of any sport organization, within a healthy and vibrant social and natural environment.
Written as a practical user’s manual, this book is packed with success stories and case studies, including a major study of the Sydney 2000 green Olympics initiatives.